Who We Are

A Modest startup, based out of Indore, India, manufacturing of domestic mixer grinders in the year 1998. Started manufacturing universal motors for appliances in the year 2003.
In 2008 we started the production of FHP Induction motors in a separate unit.
Now in 2017 we have commissioned our new plant in the industrial town of Pithampur with integrated facility to manufacture Universal, Induction as well as PMDC Motors.
We have installed all in-plant motors with IE-4/IE-3 efficiencies, in an endeavor to conserve nature.
The new plant has in-house CNC machining, Automatic Armature Winding, Automatic Armature Trickling, Automatic Rotor Turning, Automatic Commutator Turning, Rotor & Armature Dynamic Balancing, Propeller Fan Dynamic Balancing, Automatic Commutator Hot-Staking, Automatic 7 Station simultaneous Drilling, Automatic Threading-Tapping, Shaft Turning & Grinding, Shot Blasting, Powder Coating, Assembling & BIS Certified Testing Facility.
Our unit is ISO 9001:2015 Certified.

Our strategic product line includes:

• FHP Induction motors for HVAC, Desert Cooler, Tower Fan, Sewing Machine & Wet Grinder Application.
• Complete Cooler Kits from 400mm sweep to 500mm sweep.
• Extensive range of Exhaust fans, from domestic to industrial, Single phase to Three phase, 110V to 415V, 150mm sweep to 915mm sweep, 700RPM to 2800RPM.
• Light Duty Fresh Air Fans 150mm sweep to 300mm sweep, up to 2800 RPM.
• Universal Motors & Armatures for commercial & domestic Mixer Grinders, Blenders, Sewing Machine & Power tools up to 18000RPM, from 200W up to 1350W.
• Blenders & Percolators for F&B industry.
• Introducing first of its kind PMDC motor for sewing machine.

Our Mission

We, as a company, are trying to touch people’s lives to enhance their comfort level by making economical, durable, elegant and above all, efficient electrical motors & appliances.
Consistent quality and customer service through continued research and development.
To support business objectives with high technical standards with respect to production processes, safety, health and environment.
Accomplish objectives through individuals and groups who are well qualified, trained and highly motivated to take up challenges and attain brilliance in their pursuits.

Our Vision

Every user, whether domestic or industrial, should be able to access mechanical power through electricity, most efficiently and economically. That will be our contribution towards sustainable, green & healthy future.